SMARTrack MEDIA™
What is SMARTrack MEDIA™ and how does it work?
SMARTrack MEDIA™ is a powerful medium that combines DISCS + MAILERS + INTERNET to bring your viewers an interactive experience. The disc allows your customers to interact with your message along with moving pictures, high quality audio sound, "webbish" pull down menus and text. Our POST approved Disc Mailer allows you to delivery your interactive message through POST cost effectively.
Every time the CD is played, a piece of code is activated and sent back to a secure central server at Media Technology via the internet. SMARTrack MEDIA™ records the viewing habits of your CD campaign while providing you with powerful graphs on the campaigns success.
While SMARTrack MEDIA™ works in the background, in no way does the system gather personal information on the viewer while they are interacting with the DISC. For further details on this topic, please read our 'Frequently asked Questions' listed below.
Using existing collateral for content: There's no need to spend extra money on content. Our clients are achieving success with simple combinations of their existing marketing/communications collateral: Websites, TV ads, corporate videos and other printed material combine easily together in SMARTrack MEDIA™ presentations.
What kind of reporting will I get?
The reporting initially covers a small selection of information showing what pages your viewers have looked at and read, it can even show you which pages they clicked versus the sections that were not visited at all.
This can be presented in a presentation style for your peers or for a monthly report. Additional reporting can also be incorporated, such as 24hr online availability, which will enable you to present the results and responses in "real-time".
|
||
|
